Orthodontic website design
An orthodontic website that brings patients in, and never needs worrying about.
Hey32 designs, builds and runs your practice website in your own brand. Custom design, pages written for your area, games for kids, online forms, and your patient portal on the same domain. Optimised for Google and for AI answer engines from day one, then reviewed with you every month.
What you get
Everything a modern orthodontic website needs, built in.
Custom design in your brand
Designed from scratch around your colours, logo and voice. Not a template with your name on it. Your practice looks like your practice.
A page for every treatment and location
Braces, clear aligners, early treatment, adult orthodontics, retainers, each clinic. Google ranks pages, not websites, so each one earns its own place in search.
Games and kids' content
Interactive games, a kids' club and young-patient content that make your site somewhere families come back to. Proven at Milk Orthodontics.
Online new-patient forms
Families complete everything before they arrive, straight into your patient portal. No clipboards, no re-typing.
Your patient portal, same domain
Treatment plans, agreements, payment plans and messages live on your own domain, in your brand, behind a patient login.
A blog your team can run
Regular blog and social content published with you, guided by a content engine that shows you exactly what to do next.
Fast, secure, always on
Modern hosting, SSL, backups and automated monitoring included. Speed and security are part of the build, not an add-on.
Reviewed with you every month
A monthly site review: fixes made, numbers checked, and whatever you want added or changed. Your site keeps improving after launch.
How it works
From first conversation to live in weeks.
Getting started pack
You tell us about your practice, people, brand and current accounts in a short online form. The build clock starts when it comes back.
Design and content
We design your site and write every page for your area and your patients, with a preview for you to react to before anything is built.
Build, portal, migration
Site built, portal and forms configured in your brand, redirects and analytics moved across, Google Business Profile connected.
Switch on and train
Domain flipped, sitemap submitted, your team trained. Then the monthly review rhythm starts.
Built to rank
Optimised for SEO, AEO and GEO. What that actually means.
SEO: showing up when parents search
Search engine optimisation means your pages rank in Google for the searches families make: orthodontist near me, braces cost, Invisalign for teens, plus your suburb and city names.
We build the structure Google rewards: one clear topic per page, real content depth, fast loading, local signals, and proper technical foundations. Milk Orthodontics, our featured client, went from about 180 to 500 Google search clicks in 28 days after its rebuild.
AEO: being the answer, not just a result
Answer engine optimisation means your site is written so that Google's answer boxes and AI Overviews can lift a direct answer from it, for example what braces cost in your city or when a child should first see an orthodontist.
Every Hey32 page answers real patient questions directly, with structured data behind it so machines can read what people read.
GEO: being cited by AI assistants
Generative engine optimisation means ChatGPT, Gemini, Claude and Perplexity can find, understand and cite your practice when someone asks them for an orthodontist in your area.
We publish your site in the formats those systems read, keep facts consistent everywhere, and make sure the AI crawlers are welcome. Today it is a small share of new patients. It is growing every month, and your site is ready for it.
Key facts
- Design
- Custom, in your brand
- Ownership
- Website, domain and content are yours
- Search
- SEO, AEO and GEO from launch
- Care
- Monthly review plus automated monitoring
- Timeline
- Weeks, to a named plan
- Markets
- New Zealand, Australia, Canada
Questions
Orthodontic website questions
What does an orthodontic website from Hey32 include?
A custom design in your brand, every page written for your practice (treatments, locations, team, new patients, kids and adults), a blog your team can run, interactive games and young-patient content, online new-patient forms, your patient portal on the same domain, hosting, security, backups, and ongoing care. It is optimised for search engines and AI answer engines from launch, and reviewed with you every month.
How long does an orthodontic website take to build?
A Hey32 launch is measured in weeks, not months. Design, build, content, portal setup and staff training run to a named plan with dates, agreed before anything starts. Most practices are live within six to ten weeks of returning their getting-started pack.
Do we own our website?
Yes. Your website, domain, brand and content are yours. If you ever leave Hey32, we hand everything over in working order. That is written into the services agreement.
Is the website optimised for SEO?
Yes, and for AEO and GEO too. Every page is built to rank for the searches patients actually make in your area, with proper structure, fast loading, local signals, and the content depth Google rewards. Because Google ranks pages, not websites, every treatment and every location gets its own page. Milk Orthodontics, our featured client, went from about 180 to 500 Google search clicks in 28 days after its rebuild.
What is the difference between a template orthodontic website and a custom one?
A template site is a shared design with your logo and colours dropped in. It is fast and cheap, but it looks like every other practice on the same template, ranks like one, and is often tied to a contract. A custom site is designed around your brand and your patients, written for your area, and structured so each treatment and location can rank on its own. Hey32 only builds custom sites, with the cost held down by the platform underneath.
Can you migrate our existing website and reviews?
Yes. We migrate your content, set up one-to-one redirects from every old URL so you keep your search rankings, move your domain, and connect your existing Google Business Profile, reviews and analytics history. Migration is part of the launch, at no extra cost.
Will the website work for kids and parents?
That is the point of it. Orthodontic patients are mostly children and teenagers, and the decision-maker is a parent. Hey32 websites carry games and young-patient content that turn the site into a destination, plus clear pages for parents on cost, payment plans, first visits and what to expect.
See it yourself.
No demo calls, no sales deck. Walk the whole patient journey in an example brand, then start online when you're ready.
Or just say hey: hey@hey32.com