What an orthodontic website costs in New Zealand, Australia and Canada

Website pricing in orthodontics is hard to compare because vendors bundle different things, hide costs in monthly lines, and rarely publish numbers. This guide lays out what practices typically pay in 2026, what each option actually includes, and where Hey32 sits. Hey32's own prices are published on the pricing page.

The four ways orthodontists buy a website

Template platforms and DIY builders

A shared design with your logo and colours, on a general website builder or a dental-specialist template platform. Typically nothing to a few thousand dollars to set up and a modest monthly fee. Fast and cheap. The trade-offs: the design is shared with many other practices, the page structure cannot be reshaped for your area, search performance is average by design, and dental-specialist template vendors often attach twelve-month or longer terms.

Dental-specialist website vendors

Companies that build only dental and orthodontic sites, usually on their own platform, often with a marketing package attached. Typically a few thousand dollars up front and a few hundred a month, rising sharply if you add SEO, ads management or a communications platform. Good at the basics, but check ownership carefully: many keep the site on their platform, and leaving means rebuilding.

Custom agencies

A general design or digital agency builds a custom site. Typically from the mid teens to the forties in thousands of dollars for the build, with hosting, changes and any marketing billed on top by the hour or as a retainer. The design is yours and usually excellent. The gaps: the agency does not understand orthodontic patient flow, forms and portals are someone else's job, and ongoing care depends on a retainer you have to keep justifying.

Revenue-share and performance platforms

Patient-engagement, financing or marketing platforms that charge a percentage of collections instead of, or as well as, a monthly fee. It looks small at first. It scales with every start you add and never stops. Over a few years, a growing practice pays far more than a flat plan, and cannot see it without going looking.

What is usually missing from the quote

• Migration with one-to-one redirects from your old URLs (without it you lose the rankings you have).
• A page for every treatment and location, so the site can actually rank.
• Online new-patient forms that land somewhere useful rather than in an inbox.
• A patient portal, treatment presentations, digital agreements and payment plans, which are separate products from separate vendors in most stacks.
• Anyone reviewing the site and the numbers with you after launch.
• Games and young-patient content, which is what turns an orthodontic site into a destination for families.

Add those up across the vendors you would need, and a “cheap” website is often the most expensive option.

Hey32 pricing beside the alternatives

Hey32's launch fee covers the whole design and build, migration, portal and games in your brand, agreements and forms, payments set up, and training. The monthly plan covers everything ongoing, including every new feature. Founding clients pay less, locked for as long as they stay. Text messages and payment processing pass through at cost.

How to compare quotes honestly

1. Total the first-year cost including every add-on you would actually need.
2. Total year three, assuming your starts grow. Percentages hurt here.
3. Add the cost of the vendors the quote does not replace: forms, portal, communications, payment plans, marketing.
4. Ask what leaving costs, in money and in rebuilding.

Then read the ten questions to ask before you sign.