Orthodontic website design, patient portal and marketing
Your whole practice, beautifully online.
You get your website designed and run for you, your own patient portal, treatment planning, agreements, payment plans, and a growth engine. Everything in your brand, not ours. You look after patients; your platform looks after itself.
Born inside a real orthodontic practice. Featured client: Milk Orthodontics, Auckland.
The clinician's view, in example clinic brands. Every practice gets the whole platform in its own brand.
How it works
Full service means it's done for you.
Your website, built for you
A custom site in your brand that you never have to worry about. Optimisation, updates and fixes are always managed for you, so it just keeps performing.
Your portal, switched on
Intake forms, treatment planning, agreements, and payment plans go live in your colours, on your domain.
Your practice, running lighter
Hosting, support, updates and growth handled for you, plus help optimising how your clinic runs: intake, communications, and treatment acceptance.
The platform
Everything a modern practice needs. One relationship.
Hey32 is two platforms in one relationship. A clinic platform your team runs the practice on, and a patient platform your families live in: your own branded app and portal, bookings, remote care, education and payments. Bought separately this is a website agency, a patient-engagement platform, a treatment-acceptance tool and a payments provider. And it keeps growing: new features ship to every clinic, included.
A custom website
Designed and built for your brand from scratch, optimised for SEO, AEO and GEO from day one. Fast, beautiful, and yours, with a blog your team can actually run.
Learn moreGames and kids' content
Interactive games and young-patient content that make your site a destination, not a brochure.
Your own patient portal
Every clinic gets its own portal, on its own domain, in its own brand, across all your locations.
Learn moreYour own patient app
A branded app experience families keep on their phone: their treatment journey, messages, guides, photos, forms and payments, with reminders that arrive as notifications instead of another phone call.
Learn moreOnline bookings
New patients book a consultation from your website, into the times your team opens, with quick blocks when a day changes. No phone tag, no missed enquiry.
Remote care and smile checks
Families send photos between visits and get a guided reply from your coordinator, and anyone on your website can start a free smile assessment. Fewer unnecessary appointments, more real enquiries.
Search and AI visibility
Every page is built for SEO, AEO and GEO, so you are found in Google today and quoted by AI answer engines tomorrow. Speed, uptime and search health are checked automatically and shown to you in your portal.
Learn moreDigital intake forms
New patients complete everything before they arrive. No clipboards, no re-typing.
Treatment planning
Present options clearly, capture decisions, and turn consultations into starts.
Agreements and signatures
Digital agreements signed on screen, sealed, and stored with a full audit trail.
Payment plans
Instalment schedules, direct debit collection, and insurance-aware estimates where you practise.
Learn morePatient messaging
Email and text invites, reminders and replies, from your clinic's own name and number. All logged, nothing lost.
Scans + patient records
Scans flow from your scanner straight into the patient's file, with photos, letters and documents in one place.
Patient education
Your own library of guides and young-patient content, written in your voice, ready to hand to families.
Referrals + community
Referral programs and local sponsorships, tracked and managed in the same place as everything else.
Growth engine
Google Analytics, Search Console and Google Ads wired to your clinic, website health checked automatically, review programs running.
Learn moreThe clinic side
Your portal. Your growth engine.
The portal isn't only for patients. Behind it, every clinic gets its own growth engine: real Google numbers for your own site, your website's health checked automatically, review programs and kids club campaigns run for you. Your team sees it all in one place.
Your website stays optimised for SEO, AEO and GEO (Google today, AI answer engines tomorrow), the same way Milk Orthodontics is, and its health is checked automatically: speed, uptime, search. You never have to worry about your website, and you can check in on its health yourself, anytime, right in your portal.
You also get blog and social content published regularly, and a content engine that walks you through everything, so you always know exactly what to do next for your growth. Opt in to monthly reporting, a small add-on, and you get a report on all of it every month, with recommendations.
See it in the tourThe network
One network. Founding practices own their territory.
Every Hey32 practice makes every other one stronger. Clinics stand together across three countries, and what works for one becomes a feature for all.
Shared insight
See what's actually working for non-competing clinics across Canada, New Zealand and Australia. Real numbers from real practices, not conference anecdotes.
Features that compound
When something works for one clinic, we build it properly and ship it to every clinic. Each practice that joins makes the platform stronger for the rest.
Founding territory
Founding clients get a 5 km exclusive zone around each clinic, for as long as they stay. First in, locked in. Standard plans don't include exclusivity.
Featured client
Milk Orthodontics, Auckland.
Milk runs on Hey32 from end to end: the website with its interactive games and kids' club, the patient portal, digital intake, treatment planning, signed agreements, instalment payment plans, text and email reminders, scanner-to-file records, and the growth engine. All of it in Milk's brand, across two clinics, in production every day.
Hey32 wasn't built in a lab. It was built inside a working orthodontic practice, and it shows.
Visit milkorthodontics.co.nz
milkorthodontics.co.nz
The Milky Voyage · game hubNot mockups. The live site and game hub, as families see them today.
“Milk runs on Hey32 end to end: the website, the games, the portal, forms, agreements, instalment payments, across two clinics. Everything is optimised, and you can see it in the numbers. Kids ask their parents to come back, and nobody chases paperwork.”
Google Search Console: about 180 search clicks in 28 days before the rebuild. 400 by July 2026, and 500 reached on 28 August 2026, nearly three times.
Where we work
New Zealand. Canada. Australia.
New Zealand
Live todayThe platform runs real clinics in production right now, end to end.
Hey32 in New ZealandCanada
Built for itCanadian patient data stays in Canada. Provincial privacy rules, insurance-aware payment plans, and pre-authorized debit are engineered in.
Hey32 in CanadaAustralia
OpeningSame platform, same care, on the same foundations. Talk to us about being first.
Hey32 in AustraliaPricing
One launch fee. One plan. Everything included.
No modules to pick, no tiers to decode. Every Hey32 practice gets the whole platform, and every new feature we ship after launch.
Once
Launch
$19,900 NZD, one-off
Your website designed and built, the portal and games in your brand, agreements and forms configured, payments set up, and your team trained. Half up front, half at go-live.
Founding clients: $12,500
Monthly
Platform
$1,950 NZD per clinic, per month
Everything, ongoing: portal, treatment planning, agreements, forms, messaging, games, growth engine, hosting, support, and site care, plus every new feature we ship. Six-month runway after launch, then 60 days' notice whenever you like.
Founding clients: $1,300, locked for as long as you stay
Optional + at cost
Extras
$150 NZD per month, monthly reporting
Opt in to monthly reporting: a report on everything with recommendations on what to do next. Text messages and payment processing pass through at cost. No margin hidden in the small print.
Extra locations: 40% of the monthly each, plus $2,500 setup
Prices in NZD, excluding GST. Billed in your own currency. Geographic exclusivity (a 5 km zone) is included for founding clients.
Full pricing and what is included
No cut of your collections
Some platforms take a percentage of every treatment fee you collect. We never touch your revenue. One flat plan, and your fees stay yours.
An easy out, always
Six months to see it working after launch, then leave anytime with 60 days' notice. Six months because search results compound over months, not weeks; it's the honest window to judge real results, and still half the industry's year-long contracts.
Built to hand over
Your website, domain, brand and data are yours. If you ever leave, we hand everything over in working order. You're always in control.
Stuck in an old contract?
Already tied to another website or communications provider? We review the agreement, time your launch around it, and handle the whole migration. We've done it before.
Founding clients lock preferential pricing in exchange for being our first reference practices. A handful of places, then it's gone.
Claim a founding spotQuestions
The things every practice asks.
Does Hey32 replace our practice management software?
No. Hey32 runs everything your patients see and touch: your website, portal, forms, treatment presentations, agreements, and payment plans. Your clinical and scheduling software stays exactly as it is.
Whose brand is on everything?
Yours. Your colours, your logo, your domain, your voice. Hey32 stays behind the scenes; patients experience your practice, not our platform.
Where does our data live?
In your region. New Zealand and Australian clinics are served from Australasian infrastructure, and Canadian clinics are served from infrastructure in Canada, with provincial privacy rules built into the platform.
How long until we're live?
A launch is a focused project measured in weeks, not months: design, build, portal setup, staff training, then switch-on. You'll have a named plan with dates before anything starts.
What does it cost?
One launch fee of $19,900 NZD for the design and build, then one monthly plan of $1,950 NZD per clinic that includes everything: the platform, hosting, support, ongoing care, and every new feature. Founding clients pay $12,500 to launch and $1,300 a month, locked for as long as they stay. Australian and Canadian practices pay equivalent pricing in their own currency, and monthly reporting is an optional $150 add-on. No revenue share, ever.
Do you take a percentage of our collections?
No, never. Revenue-share platforms clip a percentage of every treatment fee you collect, so the more you grow, the more you pay. Hey32 is one flat monthly plan. Your treatment revenue is yours; we never touch it.
Are we locked into a long contract?
No. There's a six-month runway after launch, then you can leave anytime with 60 days' notice. Six months isn't arbitrary: search results genuinely take that long. Google recrawls, re-evaluates and compounds a new site over months, not weeks, so a shorter window would have you judging the system on noise instead of results. It's still around half the year-long contracts common in this industry. And everything is designed for handover from day one: your website, domain, brand and data are yours, handed over in working order if you ever leave. We'd rather keep you with new features than with a contract.
Does the platform keep improving?
Constantly. Hey32 is built inside working practices, so new features ship all the time, and every clinic gets them automatically, included in the plan. No upgrade fees, no version two to buy.
We're mid-contract with another provider. Can we still switch?
Yes. We review your current agreement, plan your launch around its end date or an early exit where the terms allow one, and handle the whole migration: content, domain, reviews, and analytics history. We've moved practices out of long-term website and communications contracts before; it's routine work, and it costs nothing extra.
Do you help with more than the software?
Yes. Because we run the patient-facing side end to end, we see where practices lose time and starts. We help optimise the processes around the platform: intake, communications, treatment acceptance and follow-up, and we bring what's working at non-competing clinics in the network to yours. We also publish blog and social content with you regularly, guided by a content engine that shows you exactly what to do next.
Will you take on our competitor down the road?
Founding clients get geographic exclusivity: a 5 km exclusive zone around each of their clinics, for as long as they stay. Inside a founding client's zone we won't sell the platform to a competing practice, and shared network insights only ever come from non-competing clinics. Standard plans don't include an exclusive zone, which is one of the reasons the founding spots matter.
How do we know it's working?
Opt in to monthly reporting, a small add-on, and each month you get a report on everything: website traffic and search performance, reviews, website health, games and portal activity, with clear recommendations on what to do next. Prefer quiet? Skip the reports and open the growth engine whenever you like; the numbers are always live.
Do we have to sit through a demo?
No. The tour lets you walk the whole patient journey yourself, in an example brand, whenever suits you. When you're ready, get started online and we'll send your launch plan. A call is always available if you'd like one, but it's never required.
See it yourself.
No demo calls, no sales deck. Walk the whole patient journey in an example brand, then start online when you're ready.
Or just say hey: hey@hey32.com