Orthodontic marketing
Marketing for orthodontists, run from the thing that actually converts.
Local SEO, Google Ads, reviews, content and family campaigns, all run per clinic from your own website and portal. Real Google numbers for your own practice, visible anytime. One flat plan, no percentage of your collections, ever.
The growth engine
Every clinic gets its own growth engine.
Local SEO
Every treatment and location page built to rank in your area. Google Business Profile connected, local signals kept consistent, content added where the searches are.
Google Ads
Campaigns on high-intent searches in your area, landing on pages built to convert, wired to your clinic so you see spend and results in your portal. Ad spend paid direct to Google.
Review programs
Requests from your clinic's own name at the right moments in treatment. Volume and ratings in one place, replies from one place.
Kids club campaigns
Games, leaderboards and emails from your own domain that keep families engaged between visits and bring siblings and friends in.
Blog and social content
Published regularly with you, on the questions families in your area actually ask, guided by a content engine that shows the next step.
Referrals and community
Referral programs for families and dentists, plus local sponsorships, tracked and managed alongside everything else.
Your own Google numbers
Google Analytics, Search Console and Ads for your own clinic, live in your portal. Not a screenshot in a monthly email, unless you want one.
Monthly site review
Fixes made, numbers checked, and whatever you want added or changed. Plus optional monthly reporting with recommendations.
Why it works
Marketing bolted on beside your website is half a system.
Most orthodontic marketing is sold separately from the website it sends people to, and separately again from the forms, portal and messages that turn an enquiry into a start. Each vendor optimises their own piece and bills you for it.
Hey32 runs the whole patient-facing side: the website, the portal, the intake forms, the treatment presentation, the agreements, the payment plans and the messaging. So when the marketing brings a family in, everything after that is built to convert, and every improvement we make to conversion ships to your clinic as a feature.
And because the platform runs inside working practices, what works for one non-competing clinic in the network becomes something we build properly for all of them.
Plain answers
Orthodontic SEO, AEO and GEO, explained.
What is orthodontic SEO?
Orthodontic SEO is making your practice rank in Google when families in your area search for an orthodontist, braces, clear aligners or a first consultation.
It rests on three things: pages that each cover one topic well, technical foundations Google trusts (speed, structure, mobile), and local signals (your Google Business Profile, reviews, consistent practice details). Hey32 builds all three into your site and keeps them maintained.
What is AEO for an orthodontic practice?
Answer engine optimisation is writing your pages so Google's answer boxes and AI Overviews can use them directly: clear questions, direct answers, structured data behind the scenes.
Practical example: a page that answers “how much do braces cost in Auckland” in its first sentence, then explains, is far more likely to be the answer than a page that mentions cost somewhere in paragraph six.
What is GEO and does it matter yet?
Generative engine optimisation is making sure AI assistants such as ChatGPT, Gemini, Claude and Perplexity can find and cite your practice when someone asks them to recommend an orthodontist nearby.
It is a small share of new patients today and growing every month. It costs little to be ready: crawlable pages, consistent facts, and a published summary of who you are. Every Hey32 site ships with it.
Key facts
- Model
- Flat monthly plan, no revenue share
- Ad spend
- Paid to Google direct, never marked up
- Numbers
- Your own GA4, Search Console and Ads, live in your portal
- Cadence
- Monthly site review, optional monthly report
- Featured client result
- Milk Orthodontics: 180 to 500 search clicks in 28 days
- Markets
- New Zealand, Australia, Canada
Questions
Orthodontic marketing questions
What is orthodontic marketing?
Orthodontic marketing is everything that brings new patients to a practice and keeps existing families engaged: ranking in Google for local searches, running Google Ads on high-intent terms, earning and answering reviews, publishing helpful content, and running campaigns to families who already know you. Hey32 runs all of it per clinic, from your own website and portal, with your own Google numbers visible in your portal.
Do you take a percentage of our revenue?
No, never. Some marketing and patient-engagement platforms charge a percentage of collections, so the more you grow, the more you pay. Hey32 is one flat monthly plan per clinic. Your treatment revenue is yours.
How is Hey32 different from an orthodontic marketing agency?
An agency works on top of whatever website and systems you have, and bills you monthly for hours. Hey32 owns the whole patient-facing stack: the website, the portal, the forms, the messaging. That means marketing is wired into the thing that converts, not bolted on beside it, and improvements ship as features to every clinic instead of as invoices.
Do you run Google Ads for orthodontists?
Yes. Google Ads is wired to your clinic inside the growth engine, with campaigns on the high-intent searches in your area (orthodontist, braces, clear aligners, plus your suburbs) landing on pages built to convert. Ad spend is yours, paid to Google directly; we never mark it up.
How do review programs work?
Review requests go out from your clinic's own name at the right moments in treatment, by text and email, and land on your Google Business Profile. You see the volume and the ratings in your portal, and reply from one place.
What content do you publish?
Blog posts and social content published regularly with you, on the topics families in your area actually search for. The content engine in your portal tells you what to do next, so it never depends on someone remembering.
How do we know the marketing is working?
Your portal shows real Google Analytics, Search Console and Ads numbers for your own clinic, always live. Opt in to monthly reporting, a small add-on, and each month you get a report on traffic, search, reviews, website health, games and portal activity, with recommendations.
See it yourself.
No demo calls, no sales deck. Walk the whole patient journey in an example brand, then start online when you're ready.
Or just say hey: hey@hey32.com