Guides
Straight answers for practice owners.
What to ask, what things cost, and what the acronyms mean. Written by the team that builds and runs the Hey32 platform inside working orthodontic practices.
How to choose an orthodontic website company: ten questions to ask before you signA buyer's guide for orthodontists comparing website companies and marketing agencies. Ten questions on ownership, contracts, SEO, revenue share, migration and support, with the answers that should worry you.Read the guideWhat an orthodontic website costs in New Zealand, Australia and CanadaWhat orthodontists actually pay for a website in 2026: template platforms, dental-specialist vendors, custom agencies and revenue-share platforms, with typical ranges in NZD, AUD and CAD, and Hey32's pricing laid out beside them.Read the guideOrthodontic SEO, AEO and GEO: what each one is and what to do about itWhat search engine optimisation, answer engine optimisation and generative engine optimisation mean for an orthodontic practice in 2026, why general dentists win aligner searches, and the practical checklist that fixes it.Read the guideChanging orthodontic website companies without losing your search rankingsA practical guide for orthodontists leaving a website vendor: what you actually own, how to get the domain and content out, the redirect map that protects your rankings, and the order to do it in so traffic never drops.Read the guideIn-house payment plans or third-party financing: what each one really costs a practiceA clear comparison for orthodontists weighing in-house instalment plans against third-party patient financing: the true cost of each, who carries the risk, what a percentage of collections actually adds up to, and when outsourcing genuinely makes sense.Read the guideWhere practices lose starts: the gap between the consultation and the contractMost orthodontic practices lose starts in the days after a good consultation, not during it. A practical look at where families fall out, why the delay itself is the problem, and what to change without asking anyone to become a salesperson.Read the guide
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